Walmart - the giant retailer, to carry Salwar Kameez in its stores

Wal-mart is everywhere. And it carries the whole world within its stores. Well, recognizing the popularity of Salwar Kameez, the giant retailer has plans to stock this South Asian costume in some stores in Canada. The costume line is aptly called 'Bollywood Signature,' after the humongous and flourishing Indian film industry which is referred to as Bollywood, a name coined from our Hollywood.

The initiative of carrying Salwar kameez is part of Wal-Mart Canada's 'Store of the Community' program, which ensures that stores stock merchandise that reflects the unique characteristics of the local communities and customers they serve. I've often told large and trusted online stores like ShopIndia and IndiePlaza, amongst some others, to have a storefront in some key markets - like California, Texas, Chicago, Michigan, Florida, New York, New Jersey, etc., where there is already a large Indian and South Asian presence, in order to further penetrate the non-Indian market. Hopefully, you will soon see Salwar Kameez in US retail stores too.